Helping a Modern Brand Through their Re-Invention
Transformation is never easy, but can go smoothly when the right team and the proper approach is taken. Working with a cross-functional team of product managers, UX experts, visual designers and front and back end developers, and an agile software development approach, the digital launch of the new CB2 brand was a resounding success.
Modern furniture and home decor.
CB2 went through a modern-day reinvention including a new brand re-launch across their physical stores and digital products. Not only that, but it had to align with marketing and public relations events announcing their first celebrity designer partnership with the one and only, Lenny Kravitz.
Product Design | Front End Development
Because of the user focus methodologies, our launch process, and working cross-collabortively with many different segments of the business, the launch of the new CB2 website and brand was a resounding success.